Media Masters

Unique. Eccentric. Out-of-the-box. Call it what you want, Krista's company, The House of Racing (THOR), brainstorms sessions that envision first-to-market ideas as if by magic. Creating cross-marketing opportunities at every turn, Krista designs mass media brilliance for the sport as well as its world-class racers, designing social-media posts, websites and writing articles that continue to resonate long after the flag’s been clinched. Click on "Nicky at the Louvre" below to view the MotoGP Legend's tribute page, Nicky Hayden Designs, which is overflowing with art. Its subject: the 2006 World Champion as Muse.