Founded by Krista Rudiger in 2014, The House of Racing (THOR) is a boutique firm that writes, designs, and creates for MotoGP, aka the two-wheel equivalent of Formula One, aka the fastest boys on two wheels.
Working to grow the American market for top-tier motorsports, THOR produces feature articles on racers and the sport and collaborates with every fashion house this side of Paris, Milan, and London to secure luxury sponsorships. Krista has also designed and prototyped first-to-market merchandise for the sport’s fanbase of 300 million rabid enthusiasts worldwide.
Over 100,000 race evangelicals attend MotoGP's 3000th race in Jerez, Spain.
