THOR x MotoGP

Founded by Krista Rudiger in 2010, The House of Racing (THOR) is a boutique firm that writes, designs, and creates for MotoGP, aka the two-wheel equivalent of Formula One. THOR produces feature articles, works to secure luxury sponsors, from every fashion house this side of Milan, London and Paris, and also designs merchandise for the sport's global fanbase of 300 million rabid enthusiasts.